Let Data Power Your Business Growth 📈
Providing Freelance Digital Analytics solutions to scale-up your business
Digital Analytics to suit any business in any industry:
The Problem for Modern Marketers:
What?
Businesses need to utilise data better to add value and become more efficient.
Why?
It is getting harder to achieve the same return on marketing investment, because the data fuelling strategy is becoming more incomplete, opaque and unusable as out of the box SaaS tools, e.g. Google Analytics became worse for non-technical marketers.
How?
Leverage better, owned data into the full customer journey to feed better informed targeting and conversion through advanced freelance Digital Analytics.
Digital Analytics Solutions
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GA4 Audits & Implementations
Are you stuck with a below standard GA4 implementation? You’re not alone. Find out how Apex Digital can optimise GA4 and other tools to help you advance your Digital Analytics
Onsite Optimisation: Digital Analytics & CRO
You could be wasting money paying for clicks to your website which is poor at converting users. Increase your return on advertising spend with a highly effective website.
Digital Marketing Setup & Optimisation
There are so many opportunities to target better customers who are more likely to convert, with tagging and advanced digital analytics, ensure your setup is perfect.
Data Transformation
Digital data is powerful, but how about the rest of your business data? Join up your datasets and realise powerful enrichment can boost your efficiencies and revenue.
Team Training in Digital Analytics
Although getting everything setup is one thing, but empowering marketing teams to be more data literate and advance your day-to-day operations without the need for consultants.
Bespoke Projects
By combining these techniques, your business will become highly data-driven, which in turn will blow away the competition and grow your business sustainably.
Trending Topic
Google Analytics 4 is now the primary analytics tool used globally. Is your business fully transitioned?
If you are struggling to migrate, apex digital provide full GA4 implementations.
Get in Touch
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5 things to consider when using Google Analytics 4
GA4 has been here for a while now, but still, it needs “hacking” to get the best results. Many users need GA4 Help, you are not alone! In 2023, Google killed GA as we knew it, leaving many organisations without a reliable data source for digital platforms. An overarching rule of all the GA4 considerations,…
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Agility and Expertise: The benefits of digital analytics freelancers over full-time hires
Digital analysts need to go beyond one set of skills. Often in digital analytics recruitment, the focus is on someone to own a deliverable or tool, but this does not consider the broader role requirements needed for effective project delivery. This generally leads to digital analysts getting really good at one bucket of analytics, such…
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Google BigQuery should be integral to your analytics tech stack
Google has recently announced changes to sampling in the GA4 user interface, so this is another good reason why businesses should embrace big data. In this article, I talk about sampling and all the other benefits of using Google BigQuery over standard reporting. What is Google Big Query? Google BigQuery is a way to access…